SKIMS

Alexander May led the creative direction and set design for multiple SKIMS campaigns, including the launch of the vegan leather and core shapewear collections.

Working in close partnership with the brand's internal creative team, he established a disciplined spatial language that centred the female form with clarity and control. Each environment was conceived as a precise architectural frame, allowing silhouette, texture and movement to carry the image.

Through calibrated materiality, proportion and light, May translated product into a coherent visual world, reinforcing SKIMS' focus on confidence, inclusivity and modern sensuality.

Location

Los Angeles

Year

2023

Role

Creative Direction, Set Design & Spatial Storytelling