Fondazione Converso

Alexander May Studio collaborated with Milan-based architectural firm Locatelli Partners to reimagine San Paolo Converso, a 16th-century church in the centre of Milan, as Fondazione Converso, a foundation for contemporary art. The studio developed the visual and conceptual identity for the institution, directing its campaigns to position the space as a destination rooted equally in history and innovation.

At the core of the project was a curatorial program led by the studio, commissioning site-specific installations from international artists and performers. Each intervention transformed the church into a living dialogue between architectural legacy and contemporary expression.

The initiative extended into philanthropic partnerships with cultural and fashion institutions including David Yurman, Vogue Italia, Off-White, BMW, and the Wall Street Journal, reinforcing the foundation as a platform for experimentation and engagement across art, design, and society.

Location

Milan

Year

2023

Role

Creative Direction, Spatial Storytelling, Curated Collaborations