USM Haller

Alexander May Studio collaborated with USM Modular Furniture on a custom installation and public program in Los Angeles, re-examining the brand's design language through a contemporary lens. The project shifted perception of USM from purely utilitarian system to flexible medium for creative expression.

The studio commissioned and art-directed custom furniture pieces by Willo Perron, situating USM's modular forms in dialogue with sculptural works, objects, and site-specific interventions. The resulting space functioned both as product showcase and as curatorial platform, merging commerce, concept, and environment into a unified experience.

The project convened collaborators from across art, fashion, and design, drawing a critical audience while introducing new narratives around the possibilities of the USM system.

Location

Los Angeles

Year

2023

Role

Creative Direction, Spatial Storytelling, Curation, Product Design