Torre Velasca: UNIPOL

Curatorial

Alexander May Studio collaborated with UNIPOL's real estate development team to reimagine the ground floor of Torre Velasca, the landmark BBPR-designed skyscraper in Milan. The initiative reintroduced the historic space to the public through a program of curated exhibitions and activations.

Over six months, the studio curated eight distinct projects with both emerging and established designers. Each installation was conceived in direct dialogue with the building's architecture, acknowledging its modernist legacy while inviting new audiences into its orbit.

Positioned to be visible from all sides of the tower, the exhibitions reactivated Torre Velasca as a contemporary site of engagement in the centre of Milan.

Location: Milan
Year: 2023
Role: Creative Direction, Spatial Storytelling, Curation