Nordic Knots

Alexander May Studio conceived Grand Volumes for Nordic Knots, an immersive installation that transformed the brand's New York flagship into a sculptural, site-specific environment. The project introduced a series of monumental forms wrapped in the Grand Butter colourway, extending the brand's language through material intensity and architectural clarity.

Conceived as both spatial intervention and brand statement, the installation reframed the flagship as a place of encounter, where scale, colour, and proportion carried the narrative. The studio directed every element, from the sculptural volumes to the choreography of movement through the space.

Location

New York

Year

2025

Role

Creative Direction, Curated Collaboration, Set Design & Spatial Storytelling