MAC Cosmetics

For New York Fashion Week, September 2025, Alexander May conceived and directed a defining live platform for MAC Cosmetics, aligning architecture, campaign and cultural presence within a single spatial vision.

Set within a newly transformed WSA, the project introduced a renewed expression of the brand. The launch of the Inez & Vinoodh campaign established the cultural tone, while the architectural framework positioned MAC as both retail destination and cultural force.

May's design strategy was grounded in precision and adaptability. Every spatial gesture balanced professional authority with openness, ensuring that artistry, inclusivity and accessibility operated as one coherent system.

Location

New York

Year

2025

Role

Creative Direction, Spatial Storytelling