Bocci: 14p Launch

Alexander May Studio led the creative direction and production for the debut of the 14p, the first portable edition of Bocci's iconic 14 series. Extending a design originally introduced in 2005, the 14p introduced new mobility and intimacy into Bocci's sculptural lighting language.

The campaign combined still life and lifestyle photography with an intimate launch event, each element conceived to emphasise the object's material presence, scale, and function. Through spatial framing and visual restraint, the studio crafted a launch experience that amplified the light's impact across both physical and digital environments.

Location

Los Angeles

Year

2023

Role

Creative Direction, Spatial Storytelling, Curation